Arçelik Turkey General Manager Cemal Can Dinçer: “Turkey has a significant position in the sectors of white goods and subsidiary industry worldwide.

We believe Turkey will strengthen this position gradually. While the Turkish white goods industry has such a maintenance, we think a platform is extremely beneficial in which the industry will exhibit its technology and products together, and meet the consumers and potential customers. The exhibition HEFI will fill a significant gap in the white goods sector”.

We have had a meeting with Arçelik Turkey General Manager Cemal Can Dinçer; and we have gained information about the position of the Turkish white goods sector, contribution of the SCT discount to the sector that was implemented last year, importance of the R & D works in the sector, activities and projects of Arçelik A.Ş. and HEFI, the exhibition of the Turkish white goods sector. Dinçer has said: “The market of Turkey had a powerful year thanks to the Special Consumption Tax (SCT). The market grew 14 % in six main product groups during the whole year. Following this table, we expect the market to be horizontal in 2018. As Arçelik A.Ş., we aim at maintaining our leadership with our strong brands”.

You have gained the leadership in the market of Turkey. Which countries and products do you maintain this market leadership with in the world?

As Arçelik A.Ş., we operate with 11 brands in 145 countries in a wide geography from Europe to America, Australia and Asia. We try to offer the most correct solutions to our consumers with the wide product range including fridges, washing machines, furnaces, small house appliances, TVs and entertainment systems.

With our brand Beko, we are the leader of the solo white goods market in Europe. We are the market leaders with the brand Artic in Romania, Defy in South Africa and Dawlence in Pakistan. We strengthen the upper segment position of our brand Grundig in Europe. We entered in the market of India with the partnership Beko-Voltas. During the recent years the economic power center has been moving to Asia. We aim at constituting a way for Beko in the countries on the Silk Road. Within the scope of our global growth strategy, we evaluate the inorganic growth opportunities worldwide including mainly Asia, America and Africa.

As Arçelik, you are the main sponsor of HEFI. Could you mention the importance of this exhibition?

Turkey has a significant position in the sectors of white goods and subsidiary industry worldwide. We believe Turkey will strengthen this position gradually. While the Turkish white goods industry has such a maintenance, we think a platform is extremely beneficial in which the industry will exhibit its technology and products together, and meet the consumers and potential customers. HEFI will fill a significant gap in the white goods sector. Thus, as a brand leading the sector, we support the exhibition as the main sponsor.

What will Turkey gain through HEFI?

HEFI will host visitors from Russia, the EU, Middle East, Asia and North Africa. The exhibition will gather the producers in Turkey with the customers in the countries having significant potentials. We believe the exhibition will have a positive contribution to the export by creating new markets and collaboration opportunities.

 (Cited and Summarized from Dağıtım Kanalı Magazine)

09.05.2018